Project: My Food and Family 2020 Influencer Campaign

Kraft Heinz | Brand: My Food and Family

Role: Social Strategy, Influencer Strategy, Producer, Talent Management

24 Total Influencers, 4.1% Engagement Rate

40+ (Plus Blogs, Stories) – Usable Assets Created

9.8MM Impressions – Total Campaign Impressions

388K Total Views – YouTube, Tik Tok

403K Organic Engagements – Likes, Comments, Shares, etc.